Incubator Resources

Lesson 1: Value Proposition

Articles:

1. The 31 Best Value Proposition Examples You Wish You Had

2. What is a Value Proposition? (Plus 3 Great Examples and 3 Common Mistakes)

3. Value Propositions: What They Are and How to Create Them (with Examples)

4. Value Proposition Canvas

5. Why Value Propositions Are Important (And How To Create Them)

Videos:

1. Strategyzer's Value Proposition Canvas Explained

2. Value Proposition Canvas Explained by Alex Osterwalder

3. The art of innovation | Guy Kawasaki | TEDxBerkeley

4. Designing your Value Proposition by Alex Osterwalder at Mind the Product 2014

5. Value Proposition Canvas explained through the Uber example

Lesson 2: Customer Discovery

Articles:

1. The Four Steps to Customer Discovery

2. THE CUSTOMER DISCOVERY HANDBOOK

3. 26 Resources to Help You Master Customer Development Interviews

4. Customer Discovery In the Time Of the Covid-19 Virus

5. Customer discovery according to the Lean Startup methodology

Videos:

1. Video 1: What is customer discovery?

2. Video 2: The Customer Development Process. 2 Minutes to See Why

3. Video #3: Steve Blank Customer Interview Series

4. Video #4: EMPATHY - BEST SPEECH OF ALL TIME By Simon Sinek

Lesson 3: Testing a Value Proposition

Lesson 4: Measuring a Minimum Viable Product

Lesson 5: How to Pivot Your Idea

Lesson 6: How to Monetized Your Idea

Lesson 7: How to Market Your Business Idea

Lesson 8: How to Pick the Right Partners

Lesson 9: Raising Money, Bootstrapping, Loans, Etc.

Lesson 10: Early Founders and Employees