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The following articles and videos are supplemental information for the Mission43 Venture College Entrepreneur Course.

Lesson 1 - Value Proposition Canvas

📕 Articles:

  1. The 31 Best Value Proposition Examples You Wish You Had

  2. What is a Value Proposition? (Plus 3 Great Examples and 3 Common Mistakes)

  3. Value Propositions: What They Are and How to Create Them (with Examples)

  4. Value Proposition Canvas

  5. Why Value Propositions Are Important (And How To Create Them)

📺 Videos:

  1. Strategyzer's Value Proposition Canvas Explained

  2. Value Proposition Canvas Explained by Alex Osterwalder

  3. The art of innovation | Guy Kawasaki | TEDxBerkeley

  4. Designing your Value Proposition by Alex Osterwalder at Mind the Product 2014

  5. Value Proposition Canvas explained through the Uber example

Lesson 2 - Customer Discovery

📕 Articles:

  1. The Four Steps to Customer Discovery

  2. THE CUSTOMER DISCOVERY HANDBOOK

  3. 26 Resources to Help You Master Customer Development Interviews

  4. Customer Discovery In the Time Of the Covid-19 Virus

  5. Customer discovery according to the Lean Startup methodology

📺 Videos:

  1. Video 1: What is customer discovery?

  2. Video 2: The Customer Development Process. 2 Minutes to See Why

  3. Video #3: EMPATHY - BEST SPEECH OF ALL TIME By Simon Sinek

  4. Video #4-13: Steve Blank Customer Interview Series

Lesson 3 - Testing a Value Proposition

Lesson 4 - Measuring a Minimum Viable Product

Lesson 5 - How to Pivot Your Idea

More Resources

Pitch Your Idea

Funding Your Idea

Marketing Your Idea

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