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Lesson 1: Intro to startups and entrepreneurship

๐Ÿ“• Articles:

  1. 50 Profitable Side Hustle Ideas

  2. 100+ Side Hustle Ideas to Make $500+ in Your Spare Time

  3. Side Hustle Ideas: 176 Ways to Earn Extra Money (While Working Full-Time)

  4. Lifestyle Business: Ideas, Examples & How to Get Started

  5. 12 Things I Learned From Starting Two 7-Figure Lifestyle Businesses

  6. GROWTH VS. LIFESTYLE BUSINESS: WHICH ONE IS RIGHT FOR YOU?

  7. Whatโ€™s the Difference between a Lifestyle Business and a Scalable Company?

๐Ÿ“บ Videos:

  1. Steve Blank - What is startup?

  2. Small Business vs. Startup with Steve Blank // Now I Know

  3. Startups vs Small Business: what's the difference?


Lesson 2: Value Proposition

Subtopics: Preparing for Pitching, SBOE Incubation Fund

๐Ÿ“• Articles:

  1. The 31 Best Value Proposition Examples You Wish You Had

  2. What is a Value Proposition? (Plus 3 Great Examples and 3 Common Mistakes)

  3. Value Propositions: What They Are and How to Create Them (with Examples)

  4. Value Proposition Canvas

  5. Why Value Propositions Are Important (And How To Create Them)

๐Ÿ“บ Videos:

  1. Strategyzer's Value Proposition Canvas Explained

  2. Value Proposition Canvas Explained by Alex Osterwalder

  3. The art of innovation | Guy Kawasaki | TEDxBerkeley

  4. Designing your Value Proposition by Alex Osterwalder at Mind the Product 2014

  5. Value Proposition Canvas explained through the Uber example

๐Ÿ“• Pitching Articles:

  1. The 31 Best Value Proposition Examples You Wish You Had

  2. What is a Value Proposition? (Plus 3 Great Examples and 3 Common Mistakes)

Lesson 3: Finding a Value Proposition Through Customer Discovery and Empathy

Subtopics: Pitch Prep - Solutions Slide, Federal Funding Opportunities

๐Ÿ“• Articles:

  1. The Four Steps to Customer Discovery

  2. THE CUSTOMER DISCOVERY HANDBOOK

  3. 26 Resources to Help You Master Customer Development Interviews

  4. Customer Discovery In the Time Of the Covid-19 Virus

  5. Customer discovery according to the Lean Startup methodology

๐Ÿ“บ Videos:

  1. Video 1: What is customer discovery?

  2. Video 2: The Customer Development Process. 2 Minutes to See Why

  3. Video #3: EMPATHY - BEST SPEECH OF ALL TIME By Simon Sinek

  4. Video #4-13: Steve Blank Customer Interview Series

๐Ÿ“• Solutions Slide Articles:

  1. The Four Steps to Customer Discovery

  2. THE CUSTOMER DISCOVERY HANDBOOK

  3. 26 Resources to Help You Master Customer Development Interviews

๐Ÿ“บ Solution Slide Videos:

  1. Video 1: What is customer discovery?

  2. Video 2: The Customer Development Process. 2 Minutes to See Why

  3. Video #3: EMPATHY - BEST SPEECH OF ALL TIME By Simon Sinek

Lesson 4: How to test a Value Proposition

Sub Topics: Pitch Prep - Market Opportunity

๐Ÿ“• Articles:

  1. How to test and validate your value proposition fast

  2. Validating and Executing on Value Propositions

  3. โ€œWhat is MVP and why is it necessary?โ€

  4. What is a Minimum Viable Product and How to Build an MVP for Your Startup

  5. What are Key Minimum Viable Product Examples and How Can They Be Used?

  6. 15+ EXAMPLES OF SUCCESSFUL MVPS

  7. How To Fill In A Strategyzer Test Card

๐Ÿ“บ Videos:

  1. Minimum Viable Product Examples and Benefits (7 min)

  2. Validate Your Ideas with the Test Card (3 min)

  3. Strategyzer Webinar: The Basics Of Testing Business Ideas (1 HR)

  4. 3 Awesome Minimum Viable Products (MVPs) (5 Min)

  5. Making sense of MVP (Minimum Viable Product) (12 Min)

  6. 13 Types of Minimum Viable Product (MVP): Wizard of Oz, Concierge, One Painkiller and 10 more

๐Ÿ“• Market Opportunity Slide Articles:

  1. How to test and validate your value proposition fast

  2. Validating and Executing on Value Propositions

  3. โ€œWhat is MVP and why is it necessary?โ€

๐Ÿ“บ Market Opportunity Videos:

  1. Minimum Viable Product Examples and Benefits (7 min)

  2. Validate Your Ideas with the Test Card (3 min)

  3. Strategyzer Webinar: The Basics Of Testing Business Ideas (1 HR)

Lesson 5: Measuring a Minimum Viable Product

Sub Topics: Pitch Prep - Go-To-Market & Financials, Funding via SBIR/STTR

๐Ÿ“• Articles:

  1. (MVP) Seek the qualitative and quantitative

  2. How To Measure & Analyze MVP Performance

  3. What Your Minimum Viable Product Should Be Measuring

  4. How To Know If Your Minimum Viable Product is Actually Viable

  5. How To Measure The Success Of MVP

๐Ÿ“บ Videos:

  1. Measure an MVP with the Learning Card

  2. Strategyzer Webinar with David Bland: Testing Business Ideas (55 min)

  3. How I: Validated my idea in 2 days (with no code)

  4. How to Use the Validation Board to Test Your Startup Idea

๐Ÿ“• Go-To-Market Slide Articles:

  1. How to test and validate your value proposition fast

  2. Validating and Executing on Value Propositions

  3. โ€œWhat is MVP and why is it necessary?โ€

๐Ÿ“บ Go-To-Market Slide Videos:

  1. Minimum Viable Product Examples and Benefits (7 min)

  2. Validate Your Ideas with the Test Card (3 min)

  3. Strategyzer Webinar: The Basics Of Testing Business Ideas (1 HR)

๐Ÿ“• Financials Slide Articles:

  1. How to test and validate your value proposition fast

  2. Validating and Executing on Value Propositions

  3. โ€œWhat is MVP and why is it necessary?โ€

๐Ÿ“บ Financials Slide Videos:

  1. Minimum Viable Product Examples and Benefits (7 min)

  2. Validate Your Ideas with the Test Card (3 min)

  3. Strategyzer Webinar: The Basics Of Testing Business Ideas (1 HR)

Lesson 6: How to Pivot Your Idea

Sub Topics: Founders vs. Early Employees, Pitch Prep - Team/Progress, Funding via Angels & VCs

๐Ÿ“• Articles:

  1. When, Why, & How to Pivot a Startup Business

  2. Everyone Pivots: The Truth About A Startup Pivot

  3. A Brief Guide To Startup Pivots (4 Types Of Pivots)

  4. What 'Pivot' Really Means

  5. What is a Pivot? Know When Itโ€™s Time to Pivot

  6. The 7 greatest pivots in tech history

๐Ÿ“บ Videos:

  1. Pivot or Proceed? How to Decide. 2 Minutes to See Why

  2. The infamous Pivot: Explained!

  3. Eric Ries explains The Pivot

  4. Lean Startup Lessons: Changing Course on a Business Idea Without Giving Up

  5. Pivot - How to Build a Startup

๐Ÿ“• Founder/ Employee / Contractor Articles:

  1. How does a start-up decide whether to outsource or hire an employee?

  2. When to Hire In-house vs. Outsourcing to Freelancers for your Agency or Startup

  3. Equity 101 Part 1: Startup employee stock options

  4. Employee vs. Independent Contractor: How to Classify Yourย Workers

  5. Five Reasons To Consider Hiring A Co-Founder

  6. What is the difference between a co-founder and an early employee?

  7. Founders, Initial Employees, and Risk

๐Ÿ“• Raising Traditional Investments Articles:

  1. The Pros And Cons Of Bootstrapping Startups

  2. Bootstrapping A Startup: The Essential Tips

  3. How to Raise a Friends and Family Round

  4. Friends and Family Investors: The Dangers Startups Must Know

  5. The Definitive Guide to Raising Money from Angels

  6. Everything You (Donโ€™t) Want to Know About Raising Capital

  7. Raising Venture Capital

  8. Venture Capital Vs. Business Loans: A Beginnerโ€™s Guide to Financing Alternatives

๐Ÿ“• Team Slide Articles:

  1. How to test and validate your value proposition fast

  2. Validating and Executing on Value Propositions

  3. โ€œWhat is MVP and why is it necessary?โ€

๐Ÿ“บ Team Slide Videos:

  1. Minimum Viable Product Examples and Benefits (7 min)

  2. Validate Your Ideas with the Test Card (3 min)

  3. Strategyzer Webinar: The Basics Of Testing Business Ideas (1 HR)

๐Ÿ“• Progress-to-Date Slide Articles:

  1. How to test and validate your value proposition fast

  2. Validating and Executing on Value Propositions

  3. โ€œWhat is MVP and why is it necessary?โ€

๐Ÿ“บ Progress-to-Date Slide Videos:

  1. Minimum Viable Product Examples and Benefits (7 min)

  2. Validate Your Ideas with the Test Card (3 min)

  3. Strategyzer Webinar: The Basics Of Testing Business Ideas (1 HR)

Lesson 7: Business Model Canvas

Sub Topics: Funding via EPSCOR + DARPA/ARPA-E, Pitch Prep Summary

๐Ÿ“• Articles:

  1. The Easy Guide to the Business Model Canvas

  2. How To: Business Model Canvas Explained

  3. Business Model Canvas Explained with Examples

  4. 5 key benefits of using a business model canvas instead of a business plan

  5. How To Fill In A Business Model Canvas

ย 

๐Ÿ“บ Videos:

  1. Business Model Canvas Explained

  2. The Business Model Canvas - 9 Steps to Creating a Successful Business Model - Startup Tips

  3. Business Model Canvas Tutorial - Uber Business Model

  4. Business Model Canvas Tutorial - Lego Business Model


๐Ÿ“• Key Partners Articles:

  1. How to partner with a larger company when youโ€™re a startup

  2. Why Business Partnerships Fail

  3. The power of partnerships: Why businesses are better together

  4. Key Partners in Business Model Canvas

  5. 13 Examples of Successful Co-Branding Partnerships

๐Ÿ“• Revenue Articles:

  1. Recurring Revenue: An Increasingly Important Business Model

  2. The 10 Most Popular Startup Revenue Models

  3. How to Price Your Products

  4. Cost vs. Price: What's the Difference?

  5. How To Calculate Customer Acquisition Cost (CAC)

๐Ÿ“• Channels Articles:

  1. Marketing Channels Guide: 30+ Different Channels Categorized and Explained

  2. The 6 Marketing Channels You Should Prioritize in 2020

  3. What is a Marketing Funnel?

  4. How to Create the Ultimate Marketing Funnel (Templates Included)

  5. The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

๐Ÿ“• Customer Relationship Articles:

  1. Marketing Channels Guide: 30+ Different Channels Categorized and Explained

  2. The 6 Marketing Channels You Should Prioritize in 2020

  3. What is a Marketing Funnel?

  4. How to Create the Ultimate Marketing Funnel (Templates Included)

  5. The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

๐Ÿ“• Channels Articles:

  1. Marketing Channels Guide: 30+ Different Channels Categorized and Explained

  2. The 6 Marketing Channels You Should Prioritize in 2020

  3. What is a Marketing Funnel?

  4. How to Create the Ultimate Marketing Funnel (Templates Included)

  5. The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Lesson 8: Pitch-Off & Next Steps

๐Ÿ“• Articles:

  1. How to partner with a larger company when youโ€™re a startup

  2. Why Business Partnerships Fail

  3. The power of partnerships: Why businesses are better together

  4. Key Partners in Business Model Canvas

  5. 13 Examples of Successful Co-Branding Partnerships

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